Consumer Behaviour: A Practical Guide
Gordon R. FoxallThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
الفئات:
عام:
2014
الإصدار:
1
الناشر:
Routledge
اللغة:
english
الصفحات:
210
ISBN 10:
1138832367
ISBN 13:
9781138832367
سلسلة الكتب:
RLE Consumer Behaviour
ملف:
PDF, 5.94 MB
IPFS:
,
english, 2014
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